Google Ads

Google Ads is where most home-service businesses meet their most expensive, highest-intent customer acquisition channel. The playbooks that work for a plumber, HVAC company, or roofer are different from the ones e-commerce or SaaS advertisers use — the query patterns are smaller, the emergency traffic is seasonal, and a missed call is a lost job. This category covers the campaign types that actually pay for themselves in our clients' accounts: Local Service Ads (the Google Guaranteed path), tightly-scoped Search campaigns built around specific services, and Performance Max when — and only when — you have enough conversion data to feed it.

Expect practical, numbers-first guidance: realistic cost-per-lead benchmarks by trade, budget floors that actually move the needle, landing page structures that convert paid traffic, and the mistakes that quietly drain thousands of dollars a month (broad match without negatives, over-automated bidding, vanity metrics in place of real revenue). Every post ties back to outcomes a business owner cares about — booked jobs, closed tickets, and a paid channel that isn't just a line item.