Meta Ads

Meta Ads — Facebook and Instagram combined — is the cheapest way for most home-service businesses to reach homeowners who aren't actively searching yet. That's both the opportunity and the trap. Done right, it fills the top of your pipeline with warm prospects before they ever type "plumber near me." Done wrong, it burns budget on audiences that never convert because the creative, the offer, or the post-click experience wasn't built for how people actually buy.

This category is focused on what works for contractors specifically: creative formats that survive the feed (UGC-style before-and-afters outperform polished ads for most trades), lead-gen forms vs. landing-page traffic tradeoffs, retargeting structures that don't stalk your audience into oblivion, and offers strong enough to break through ad-blind homeowners scrolling at 9pm. We cover the setup, the creative strategy, and the measurement piece — including the call-tracking and attribution work needed to prove Meta is actually driving revenue and not just cheap form fills.